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Toolkit

Presentation and communication

Promotion
Presentation
Communication
Awareness raising
Educating

Filming/documenting to present and communicate the heritage practice

Content

Intro

Presenting and communicating cultural heritage has a huge role in its safeguarding. 

The function of presentation and communication is to inform and make cultural heritage accessible to a wider public, who are very often not familiar with the practice or crafts.

This toolkit focusses on two types of presentation and communication activities presented  - as safeguarding measures - by the UNESCO 2003 Convention for the safeguarding of intangible cultural heritage as being extremely important for its broad implementation:

1. Awareness raising

Awareness raising

Presentation
Communication
Awareness raising
Identifying and recognising

Filming/documenting to raise awareness on the heritage practice

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2. Education

Education

Learning about
Educating

Filming/documenting to educate

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Note:

You might find yourself questioning the difference between transmission and education in order to choose the right way to film your documentary project. 

Transmission is aimed at ‘learning the practice’ (= how to do the craft), whilst education is aimed at ‘learning about the practice’.

 Although transmission is regarded as a (often non-formal) means of education as well, it is a much more detailed and longer process than an educational documentary.  

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